Through the proximity to the market and the daily meetings with dentists, specialists and users throughout the world Stoma developed a first-class feeling for the requirements of the market and for the potentials of product improvement. In the years from 1997 to 1999 this led to a veritable firework of strategically significant innovations and product range developments, which also today decisively contributed towards the success of Stoma. In 1997 the program stoma color-stick® was introduced into the market, which through its color coding offers a real user benefit. Already one year later with stoma p.i.c.® a protective organization concept with trays, containers and accessories was added, which was enthusiastically accepted by the market. And not even 12 months later with the stoma hy-grip® a hygienic grip system was presented to the market, which was impressive through ergonomics, haptic and surface design.